Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Consumer

by: Del I. Hawkins · Kenneth A. Coney

Hardcover

ISBN: 978-0-07-121469-8

ISBN-10: 0-07-121469-0

McGraw-Hill · 2003

See also:
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)