Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

Behavior

by: Delbert I Hawkins · Roger J Best · Kenneth A Coney

Hardcover

ISBN: 978-0-07-241688-6

ISBN-10: 0-07-241688-2

McGraw-Hill/Irwin · 2000
See also:
2015HardcoverConsumer Behavior: Building Marketing Strategy
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
2003HardcoverConsumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)