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by John A Quelch, V Kasturi Rangan Rajiv LalPaperback
ISBN: 978-0-07-060395-0 ISBN-10: 0-07-060395-2 Mc Graw Hill India · 2005 |
| See also (possibly by other authors): | ||
| 2010 | Paperback | Marketing Management: Text & Cases |
| 2004 | Hardcover | Marketing Management Text and Cases |
| 2004 | Paperback | Marketing Management Text and Cases |
| 2001 | Hardcover | Marketing Management: Text and Cases |
| 2000 | Hardcover | Marketing Management: Text and Cases |