Marketing Management:Text and Cases, (Special Indian Edition)

Marketing

by John A Quelch, V Kasturi Rangan Rajiv Lal

Paperback

ISBN: 978-0-07-060395-0

ISBN-10: 0-07-060395-2

Mc Graw Hill India · 2005

See also (possibly by other authors):
2010PaperbackMarketing Management: Text & Cases
2004HardcoverMarketing Management Text and Cases
2004PaperbackMarketing Management Text and Cases
2001HardcoverMarketing Management: Text and Cases
2000HardcoverMarketing Management: Text and Cases