Promotion Management & Marketing Communications (Dryden Press Series in Marketing)

Management

by Terence A. Shimp

Hardcover

ISBN: 978-0-03-076748-7

ISBN-10: 0-03-076748-2

Dryden Pr · 1993
See also:
1990HardcoverPromotion Management and Marketing Communications
1990PaperbackPromotion Management and Marketing Communications International Edition
1986PaperbackPromotion management and marketing communications (The Dryden Press series in marketing)