by Terence A Shimp
Paperback
ISBN: 978-0-03-069414-1
ISBN-10: 0-03-069414-0
Dryden Press · 1986
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by Terence A ShimpPaperback
ISBN: 978-0-03-069414-1 ISBN-10: 0-03-069414-0 Dryden Press · 1986 |
| See also: | ||
| 1993 | Hardcover | Promotion Management & Marketing Communications (Dryden Press Series in Marketing) |
| 1990 | Hardcover | Promotion Management and Marketing Communications |
| 1990 | Paperback | Promotion Management and Marketing Communications International Edition |