Promotion Management and Marketing Communications
by
Terence A Shimp
Hardcover
details (
USA
).
ISBN: 978-0-03-026643-0
ISBN-10: 0-03-026643-2
Dryden Press
· 1990
See also:
1993
Hardcover
Promotion Management & Marketing Communications (Dryden Press Series in Marketing)
1990
Paperback
Promotion Management and Marketing Communications International Edition
1986
Paperback
Promotion management and marketing communications (The Dryden Press series in marketing)
