Promotion Management and Marketing Communications International Edition

by Terence A. Shimp

Paperback

ISBN: 978-0-03-047113-1

ISBN-10: 0-03-047113-3

See also:
1993	Hardcover	Promotion Management & Marketing Communications (Dryden Press Series in Marketing)
1990	Hardcover	Promotion Management and Marketing Communications
1986	Paperback	Promotion management and marketing communications (The Dryden Press series in marketing)