| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits | Paperback | 978-1-138-96718-2 | 2016 | David Bejou · Lerzan Aksoy |
| Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits | Hardcover | 978-0-7890-3435-9 | 2006 | David Bejou · Lerzan Aksoy |
| Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits | Paperback | 978-0-7890-3436-6 | 2006 | David Bejou · Lerzan Aksoy |
| Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work | " | 978-0-471-74315-6 | 2005 | Terry G. Vavra · Lerzan Aksoy · Henri Wallard |
| The Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success | Hardcover | 978-0-658-01004-0 | 2001 | Terry Vavra |
| The Wallet Allocation Rule: Winning the Battle for Share | Paperback | 978-81-265-5849-0 | 2017 | |
| The Wallet Allocation Rule: Winning the Battle for Share | Hardcover | 978-1-119-03731-6 | 2015 | Lerzan Aksoy · Luke Williams · Alexander J. Buoye |
McGraw-Hill · Routledge · Wiley · Wiley India