by: Timothy L. Keiningham · Lerzan Aksoy · Luke Williams · Alexander J. BuoyeHardcover details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-1-119-03731-6 ISBN-10: 1-119-03731-X Wiley · 2015 |
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2017 | Paperback | The Wallet Allocation Rule: Winning the Battle for Share |