Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Keiningham

by: Timothy L. Keiningham · Terry G. Vavra · Lerzan Aksoy · Henri Wallard

Paperback

ISBN: 978-0-471-74315-6

ISBN-10: 0-471-74315-1

Wiley · 2005