| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Accountable Advertising: Handbook for Managers and Analysts | Hardcover | 978-1-899314-61-4 | 1997 | ||
| Advertising Budget | Paperback | 978-0-07-707156-1 | 1989 | ||
| Spending Advertising Money | " | 978-0-220-67020-7 | 1979 | ||
| Spending Advertising Money | Hardcover | 978-0-220-67024-5 | 1979 | ||
| Spending advertising money: An introduction to media planning, media buying and the uses of media research | Textbook Binding | 978-0-220-66282-0 | 1975 | ||
| Spending Advertising Money: An Introduction to Media Planning, Media Buying and the Uses of Media Research | Hardcover | 978-0-220-99222-4 | 1970 | ||
| Wie sich Werbung rechnet | Gebunden | 978-3-430-11577-3 | 1999 | Kathrin Haarstick | |
Econ · McGraw-Hill · NTC Publications · Schott