Spending Advertising Money: An Introduction to Media Planning, Media Buying and the Uses of Media Research
by
Simon Broadbent
Hardcover
details (
United Kingdom
).
ISBN: 978-0-220-99222-4
ISBN-10: 0-220-99222-3
Century
· 1970
See also:
1975
Textbook Binding
Spending advertising money: An introduction to media planning, media buying and the uses of media research