| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | Hardcover | 978-1-4129-8018-0 | 2010 | William O. Bearden · Kelly L. Haws |
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | " | 978-0-7619-1000-8 | 1999 | William O. Bearden |
| Scaling Procedures: Issues and Applications | " | 978-0-7619-2026-7 | 2003 | William O. Bearden · Subhash Sharma |
| Scaling Procedures: Issues and Applications | Paperback | 978-0-7619-2027-4 | 2003 | Dr. William O. Bearden · Dr. Subhash Sharma |
Dr. Richard G. Netemeyer · G. N. · R.N. · Richard G · Richard N.