by: William O. Bearden · Richard G. Netemeyer · Kelly L. Haws
Hardcover
ISBN: 978-1-4129-8018-0
ISBN-10: 1-4129-8018-6
SAGE Publications, Inc · 2010
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by: William O. Bearden · Richard G. Netemeyer · Kelly L. HawsHardcover
ISBN: 978-1-4129-8018-0 ISBN-10: 1-4129-8018-6 SAGE Publications, Inc · 2010 |
| See also: | ||
| 1999 | Hardcover | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) |