by: William O. Bearden · Richard G. Netemeyer
Hardcover
ISBN: 978-0-7619-1000-8
ISBN-10: 0-7619-1000-X
SAGE Publications, Inc · 1999
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by: William O. Bearden · Richard G. NetemeyerHardcover
ISBN: 978-0-7619-1000-8 ISBN-10: 0-7619-1000-X SAGE Publications, Inc · 1999 |
| See also: | ||
| 2010 | Hardcover | Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) |