P.E. · P.P. · Phillip Pfeifer
| title | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Key Marketing Metrics:The 50+ metrics every manager needs to know | 978-0-273-72203-8 | 2008 | Paul W. Farris · Neil T. Bendle · David J. Reibstein | |
| Marketing messbar machen | 978-3-8273-7255-0 | 2007 | Paul Farris · Neil T. Bendle | |
| Marketing Metrics: 50+ Metrics Every Executive Should Master | 978-0-13-187370-4 | 2006 | Paul W. Farris · Neil T. Bendle · David J. Reibstein | |
| Marketing Metrics | 978-0-13-671713-3 | 2020 | David Reibstein · Neil Bendle · Paul Farris | |
| Marketing Metrics: The Definitive Guide to Measuring Marketing Performance | 978-0-13-705829-7 | 2010 | Paul W. Farris · Neil T. Bendle · David J. Reibstein | |
| Marketing Metrics: The Manager's Guide to Measuring Marketing Performance | 978-0-13-408596-8 | 2015 | Paul Farris · Neil Bendle · David J. Reibstein | |
| Quantitative Business Analysis | 978-0-07-291868-7 | 1998 | Samuel E Bodily · Robert L Carraway · Sherwood C Frey | |
| Quantitative Business Analysis Casebook | 978-0-256-14714-8 | 1996 | Samuel E. Bodily · Robert L. Carraway · Sherwood C., Jr. Frey | |
| Quantitative Business Analysis:Text and Cases | 978-0-256-14713-1 | 1997 | Robert L. Carraway · Sherwood C., Jr. Frey | |
| マーケティング・メトリクス マーケティング成果の測定方法 maーketeingu・metorikusu maーketeinguseikanosokuteihouhou | 978-4-86401-002-3 | 2011 | ポール・Ｗ・ファリス · ネイル・T・ベンドル · フィリップ・Ｅ・ファイファー · ディビッド・Ｊ・レイブシュタイン · Paul W. Farris · Neil T. Bendle · David J. Reibstein |
Addison-Wesley Verlag · Irwin · McGraw-Hill · Pearson Education · Prentice Hall · ピアソン桐原 (piasonkiribara/kirihara/toge)