M. D. · M W · M. Wayne · Wayne D.
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Communications Process | 978-0-07-085097-2 (0-07-085097-6) | 1978 | |
| Promotion Management and Marketing Communications | 978-0-03-069414-1 (0-03-069414-0) | 1986 | Terence A. Shimp |
| The marketing communications process | 978-0-07-016302-7 (0-07-016302-2) | 1976 | |