McGraw-Hill · McGraw-Hill Education
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Essentials of Marketing: A Marketing Planning Strategy Approach, MKT 3301 Principles of Marketing Special Edition for University of Houston | 978-0-07-781540-0 (0-07-781540-8) | 2012 | Ph.D Joseph P. Cannon · Ph.D E. Jerome McCarthy |
| Essentials of Marketing, a Marketing Strategy Planning Approach | 978-1-259-41935-5 (1-259-41935-5) | 2014 | Ph.D. Joseph P. Cannon · Ph.D. E. Jerome McCarthy |
D.W. · J.D. · J. P. · J. W. · P W. · Ph.D.