Essentials of Marketing: A Marketing Planning Strategy Approach, MKT 3301 Principles of Marketing Special Edition for University of Houston

by: Jr.,Ph.D William D. Perreault · Ph.D Joseph P. Cannon · Ph.D E. Jerome McCarthy Loose Leaf details (USA). ISBN: 978-0-07-781540-0 ISBN-10: 0-07-781540-8 McGraw Hill · 2012