Jan-Benedict E.M Steenkamp

titlemedia typeISBN-13year of publica-
tion
other author(s)
Brand Breakout: How Emerging Market Brands Will Go GlobalPaperback978-1-137-46759-12015Nirmalya Kumar
Brand Breakout: How Emerging Market Brands Will Go GlobalHardcover978-1-137-27661-22013   "
Global Brand Strategy: World-wise Marketing in the Age of Branding   "978-1-349-94993-92017
Private Label StrategyTaschenbuch978-975-6797-45-72007Nirmalya Kumar
Private Label Strategy: How to Meet the Store Brand ChallengeHardcover978-1-4221-0167-42007   "
Strategia marek wlasnychPaperback978-83-264-4593-42013   "

B & E · B. M. · E. M. · J.B. · J. E. · J.M. · Jan Benedict

Harvard Business Review Press · Palgrave Macmillan · Papatya Bilim · Wolters Kluwer

 

Jan-Benedict E.M. Steenkamp;Michel Wedel