Global Brand Strategy: World-wise Marketing in the Age of Branding

Marketing

by Jan-Benedict Steenkamp

Hardcover

ISBN: 978-1-349-94993-9

ISBN-10: 1-349-94993-0

Palgrave Macmillan · 2017

See also:
2018PaperbackGlobal Brand Strategy: World-wise Marketing in the Age of Branding