| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Market-Driven Management, Second Edition: Strategic and Operational Marketing | 978-1-4039-9852-1 (1-4039-9852-3) | 2007 | Jean-Jacques Lambin · Ruben Chumpitaz |
| Market-Driven Management: Strategic And Operational Marketing | 978-1-4039-9853-8 (1-4039-9853-1) | 2007 | Jean-Jacques Lambin · Ruben Chumpitaz |