Market-Driven Management, Second Edition: Strategic and Operational Marketing

Management

by: Jean-Jacques Lambin · Ruben Chumpitaz · Isabelle Schuiling

Paperback

ISBN: 978-1-4039-9852-1

ISBN-10: 1-4039-9852-3

Palgrave Macmillan · 2007

See also:
2007HardcoverMarket-Driven Management: Strategic And Operational Marketing
2000PaperbackMarket-driven Management: Strategic and Operational Marketing (Macmillan business)