Market-Driven Management: Strategic And Operational Marketing

Management

by: Jean-Jacques Lambin · Ruben Chumpitaz · Isabelle Schuiling

Hardcover

ISBN: 978-1-4039-9853-8

ISBN-10: 1-4039-9853-1

Palgrave Macmillan · 2007

See also:
2007PaperbackMarket-Driven Management, Second Edition: Strategic and Operational Marketing
2000PaperbackMarket-driven Management: Strategic and Operational Marketing (Macmillan business)