| title | ISBN-13 | year of publication |
|---|---|---|
| Assael Marketing:Principles & Strategy | 978-0-03-016622-8 | 1990 |
| Consumer Behavior and Marketing | 978-0-538-84463-5 | 1998 |
| Consumer Behavior and Marketing Action | 978-0-538-86770-2 | 1998 |
| Consumer Behavior and Marketing Action | 978-0-538-84433-8 | 1994 |
| Consumer Behavior: A Strategic Approach | 978-0-618-22215-5 | 2003 |
| Marketing | 978-0-03-075346-6 | 2002 |
| Marketing | 978-0-03-024811-5 | 1997 |
| Marketing: Principles & Strategy | 978-0-03-076708-1 | 1993 |
| Marketing Principles and Strategy | 978-0-03-097484-7 | 1993 |
Cengage Learning · HOUGHTON MIFFLIN · Holt McDougal