by ASSAEL
Hardcover
ISBN: 978-0-03-076708-1
ISBN-10: 0-03-076708-3
Cengage Learning · 1993
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by ASSAELHardcover
ISBN: 978-0-03-076708-1 ISBN-10: 0-03-076708-3 Cengage Learning · 1993 |
| See also (possibly by other authors): | ||
| 1993 | Paperback | Marketing Principles and Strategy |
| 1990 | Hardcover | Assael Marketing:Principles & Strategy (The Dryden Press series in marketing) |