title | ISBN-13 | year of publica- tion | other author(s) | |
---|---|---|---|---|
Brand Leadership | 978-1-84739-835-2 | 2009 | David A. Aaker | |
Brand Leadership: Building Assets In an Information Economy | 978-1-4391-7291-9 | 2009 | " | |
Brand Leadership: The Next Level of the Brand Revolution | 978-0-684-83924-0 | 2000 | " | |
Harvard Business Review on Brand Management | 978-1-57851-144-0 | 1999 | David A. Aaker · John Quelch · David Kenny · Vijay Vishwanath · Mark Jonathan | |
Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy | 978-1-4221-0165-0 | 2007 | ||
Liderazgo de marca | 978-84-234-2288-3 | 2007 | David Aaker | |
Marketing auf Innovationskurs: Mit der DIG-Methode auf der Spur des Kunden | 978-3-636-03124-2 | 2008 |
Deusto · Harvard Business Review Press · REDLINE · Scribners · Simon & Schuster · Simon & Schuster UK