| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | 978-1-4129-8018-0 (1-4129-8018-6) | 2010 | Dr. William O. Bearden · Professor Kelly L. Haws |
| Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research | 978-0-7619-1000-8 (0-7619-1000-X) | 1999 | Dr. William O. Bearden |
| Scaling Procedures: Issues and Applications | 978-0-7619-2026-7 (0-7619-2026-9) | 2003 | Dr. William O. Bearden · Dr. Subhash Sharma |
D. G. · (D-R) · D Richard · Dr. G. · Dr. N · G. N. · R.N. · Richard G · Richard G. Netemeyer · Richard N.