| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Administracion del producto | Paperback | 978-970-10-6248-7 | 2007 | |
| Analysis for Marketing Planning | " | 978-0-07-352984-4 | 2007 | Russell Winer |
| Analysis for Marketing Planning | " | 978-0-07-286596-7 | 2004 | " |
| Managing Customers as Investments: The Strategic Value of Customers in the Long Run | Hardcover | 978-0-13-142895-9 | 2005 | Sunil Gupta |
| Managing Customers as Investments: The Strategic Value of Customers in the Long Run | Paperback | 978-0-13-216161-9 | 2005 | " |
| Product Management | Hardcover | 978-0-07-286598-1 | 2004 | Russell Winer |
| Product Management | " | 978-0-07-027549-2 | 2001 | Donald R. Lehmann · Russell S Winer · Russell Winer |
| Product Management | Paperback | 978-0-07-112226-9 | 2001 | Russell Winer |
D. Lehmann · Donald Lannin · Donald Lehman · Donald R. Lehmann · Donald R. Lehmann and David J. Reibstein · Donald R. Lehmann Sunil Gupta
McGraw-Hill · McGraw-Hill Interamericana · Prentice Hall