by: Sunil Gupta · Donald R. Lehmann
Paperback
ISBN: 978-0-13-216161-9
ISBN-10: 0-13-216161-3
FT Press · 2005
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by: Sunil Gupta · Donald R. LehmannPaperback
ISBN: 978-0-13-216161-9 ISBN-10: 0-13-216161-3 FT Press · 2005 |
| See also: | ||
| 2005 | Hardcover | Managing Customers as Investments: The Strategic Value of Customers in the Long Run |