by: Sunil Gupta · Donald Lehmann
Hardcover
details (USA).
(see also: Digital)
ISBN: 978-0-13-142895-9
ISBN-10: 0-13-142895-0
Wharton School Publishing · 2005
|
|
by: Sunil Gupta · Donald LehmannHardcover details (USA).
ISBN: 978-0-13-142895-9 ISBN-10: 0-13-142895-0 Wharton School Publishing · 2005 |
| See also: | ||
| 2005 | Paperback | Managing Customers as Investments: The Strategic Value of Customers in the Long Run |