B. C · Bobby Calder · J C · J. Calder
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Kellogg on Advertising and Media: The Kellogg School of Management | 978-0-470-11986-0 (0-470-11986-1) | 2008 | Philip Kotler |
| Kellogg on Integrated Marketing | 978-0-471-20476-3 (0-471-20476-5) | 2002 | Dawn Iacobucci |
| Kellogg on Marketing | 978-0-470-58014-1 (0-470-58014-3) | 2010 | Alice M. Tybout · Philip Kotler |