by: Alice M. Tybout · Bobby J. Calder · Philip KotlerHardcover details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-470-58014-1 ISBN-10: 0-470-58014-3 Wiley · 2010 |
See also (possibly by other authors): | ||
2010 | Hardcover | Kellogg on Marketing |
2000 | Hardcover | Kellogg on Marketing |