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by: Dawn Iacobucci · Bobby J. CalderHardcover details (USA). details (UK). details (Germany). details (Canada). ISBN: 978-0-471-20476-3 ISBN-10: 0-471-20476-5 Wiley · 2002 |
See also (possibly by other authors): | ||
2007 | Paperback | KELLOGG ON INTEGRATED MARKETING |