Alice Tybout

Alice M. Tybout · Alice Tybout Tim Calkins

titleISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management978-0-471-69016-0
(0-471-69016-3)
2005Tim Calkins · Philio Kotler
Kellogg on Marketing978-0-470-58014-1
(0-470-58014-3)
2010Philip Kotler · Bobby J. Calder

Alice Tybout Tim Calkins