Alice M. Tybout · Alice Tybout Tim Calkins
title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management | 978-0-471-69016-0 (0-471-69016-3) | 2005 | Tim Calkins · Philio Kotler |
Kellogg on Marketing | 978-0-470-58014-1 (0-470-58014-3) | 2010 | Philip Kotler · Bobby J. Calder |