Service Management and Marketing: A Customer Relationship Management Approach
by:
Christian Gr
·
ouml
·
nroos
·
Christian Gronroos
Paperback
details (
United Kingdom
).
ISBN: 978-981-253-143-8
ISBN-10: 981-253-143-2
Wiley
· 2000
See also:
2000
Paperback
Service Management and Marketing: A Customer Relationship Management Approach, 2nd Edition
2000
Paperback
Service Management and Marketing: A Customer Relationship Management Approach