IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)

Integrated

by: Susan K. Jones · J. Kelly

Paperback

ISBN: 978-1-933199-34-4

ISBN-10: 1-933199-34-2

Racom Books · 2011

See also:
2008PaperbackThe IMC Handbook: Readings & Cases in Integrated Marketing Communications