IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
by:
Susan K. Jones
·
J. Kelly
Paperback
details (
USA
).
ISBN: 978-1-933199-34-4
ISBN-10: 1-933199-34-2
Racom Books
· 2011
See also:
2008
Paperback
The IMC Handbook: Readings & Cases in Integrated Marketing Communications