The IMC Handbook: Readings & Cases in Integrated Marketing Communications
by:
J. Steven Kelly
·
Susan K. Jones
Paperback
details (
USA
).
ISBN: 978-1-933199-09-2
ISBN-10: 1-933199-09-1
Racom Communications
· 2008
See also:
2011
Paperback
The IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)