The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Integrated

by: J. Steven Kelly · Susan K. Jones

Paperback

ISBN: 978-1-933199-09-2

ISBN-10: 1-933199-09-1

Racom Communications · 2008

See also:
2011PaperbackThe IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)