Racom Communications

Other ISBN range for Racom Communications: Racom Communications (978-0-9704515-...)

year of publication	ISBN	author(s)	title
2008	978-1-933199-00-9	Herschell Gordon Lewis	Asinine Advertising
''	978-1-933199-02-3	Susan K. Jones	Creative Strategy in Direct & Interactive Marketing: Third Edition
''	978-1-933199-03-0	Herschell Gordon Lewis	Open Me Now
''	978-1-933199-04-7	Charlie Hughes	Branding Iron: Branding Lessons From the Meltdown of the US Auto Industry
''	978-1-933199-07-8	Herschell Gordon Lewis	Hot Appeals or Burnt Offerings
2007	978-1-933199-08-5	Arthur Hughes	Customer Churn Reduction and Retention for Telecoms: Models for All Marketers
2008	978-1-933199-09-2	J. Steven Kelly · Susan K. Jones	The IMC Handbook: Readings & Cases in Integrated Marketing Communications
2008	978-1-933199-15-3	Laura Patterson	Marketing Metrics in Action
2009	978-1-933199-16-0	Arthur Middleton Hughes · Arthur Sweetser	Successful Email Marketing Strategies
2011	978-1-933199-31-3	Susan K. Jones	Creative Strategy in DIRECT & INTERACTIVE Marketing (Fourth Edition)
''	978-1-933199-34-4	Susan K. Jones · J. Kelly	IMC Handbook: Readings & Cases in Integrated Marketing Communications (2nd Edition)
''	978-1-933199-36-8	Jeanne Liedtka · Robert Rosen	Catalyst: How You Can Become an Extraordinary Growth Leader
2012	978-1-933199-37-5	Lisa D. Spiller Ph. D. Ph. D. · Martin Baier	Contemporary Direct and Interactive Marketing (Third Edition)