The Why of the Buy: Consumer Behavior and Fashion Marketing
by:
Patricia Mink Rath
·
Stefani Bay
·
Penny Gill
·
Richard Petrizzi
Paperback
details (
USA
).
ISBN: 978-1-60901-898-6
ISBN-10: 1-60901-898-2
Fairchild Books
· 2014
See also:
2008
Hardcover
The Why of the Buy: Consumer Behavior and Fashion Marketing