The Why of the Buy: Consumer Behavior and Fashion Marketing
by:
Patricia Rath
·
Stefani Bay
·
Penny Gill
·
Richard Petrizzi
Hardcover
details (
USA
).
ISBN: 978-1-56367-456-3
ISBN-10: 1-56367-456-4
Fairchild Books
· 2008
See also:
2014
Paperback
The Why of the Buy: Consumer Behavior and Fashion Marketing