Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Advertising

by: Margaret A. Morrison · Eric E. Haley · Kim B. Sheehan · Ronald E. Taylor

Paperback

ISBN: 978-1-4129-8724-0

ISBN-10: 1-4129-8724-5

SAGE Publications, Inc · 2011

See also:
2002HardcoverUsing Qualitative Research in Advertising: Strategies, Techniques, and Applications
2002PaperbackUsing Qualitative Research in Advertising: Strategies, Techniques, and Applications