Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Qualitative

by: Margaret Ann Morrison · Eric E. Haley · Kim Bartel Sheehan · Ronald E. Taylor

Paperback

ISBN: 978-0-7619-2383-1

ISBN-10: 0-7619-2383-7

Sage Publications, Inc · 2002

See also:
2011PaperbackUsing Qualitative Research in Advertising: Strategies, Techniques, and Applications
2002HardcoverUsing Qualitative Research in Advertising: Strategies, Techniques, and Applications