Market-driven Management: Strategic and Operational Marketing (Macmillan business)

Management

by Jean-Jacques Lambin

Paperback

ISBN: 978-0-333-79319-0

ISBN-10: 0-333-79319-6

Palgrave Macmillan · 2000

See also:
2007PaperbackMarket-Driven Management, Second Edition: Strategic and Operational Marketing
2007HardcoverMarket-Driven Management: Strategic And Operational Marketing