Advertising, Promotion, and other aspects of Integrated Marketing Communications

Advertising

by: J. Craig Andrews · Terence A. Shimp

Paperback

ISBN: 978-1-337-28265-9

ISBN-10: 1-337-28265-0

Cengage Learning · 2017
See also:
2013HardcoverAdvertising Promotion and Other Aspects of Integrated Marketing Communications
2008HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
2006HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
2006PaperbackAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications