Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising

by Terence A. Shimp

Hardcover

ISBN: 978-0-324-32143-2

ISBN-10: 0-324-32143-0

South-Western College Pub · 2006
See also:
2017PaperbackAdvertising, Promotion, and other aspects of Integrated Marketing Communications
2013HardcoverAdvertising Promotion and Other Aspects of Integrated Marketing Communications
2008HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
2006PaperbackAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications