Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising

by: Terence A. Shimp · J. Craig Andrews

Hardcover

ISBN: 978-1-111-58021-6

ISBN-10: 1-111-58021-9

Cengage Learning · 2013
See also:
2017PaperbackAdvertising, Promotion, and other aspects of Integrated Marketing Communications
2008HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
2006HardcoverAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications
2006PaperbackAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications