Other ISBN range for Marketing Science Institute: Marketing Science Institute (978-0-9657114-...)
| year of publication | ISBN | author(s) | title |
|---|---|---|---|
| 2009 | 978-0-9823877-0-2 | Dominique M. Hanssens | Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series) |
| '' | 978-0-9823877-1-9 | Eitan Muller · Renana Peres · Vijay Mahajan | Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series) |
| 2011 | 978-0-9823877-3-3 | Venkatesh Shankar | Shopper Marketing (MSI Relevant Knowledge Series) |