Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Marketing

by Geoffrey A. Moore

Paperback

ISBN: 978-0-06-662002-2

ISBN-10: 0-06-662002-3

HarperBusiness · 1999

See also:
2006PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1995PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers