Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Marketing

by Geoffrey A. Moore

Paperback

ISBN: 978-0-06-051712-0

ISBN-10: 0-06-051712-3

HarperBusiness · 2006

See also:
1999PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
1995PaperbackCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers